Current Graph

Life Individual Market Share by Distribution Channel, 2013 and 2022

 

 

Archived Graphs

LIFE INDIVIDUAL MARKET SHARE BY DISTRIBUTION CHANNEL, 2002-2011

(Based on first year collected premium)

(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Does not include direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.
(5) Estimate.

Source: LIMRA’s U.S. Individual Life Insurance Sales Survey and LIMRA estimates.

LIFE INDIVIDUAL MARKET SHARE BY DISTRIBUTION CHANNEL, 2001-2010

(Based on first year collected premium)

(1) Includes career, multiline exclusive and home service agents.
(2) Includes brokers and personal producing general agents.
(3) No producers are involved. Does not include direct marketing efforts involving agents.
(4) Includes stockbrokers, financial institutions, worksite and other channels.
(5) Estimate.

Source:  LIMRA’s U.S. Individual Life Insurance Sales Survey and LIMRA estimates.

LIFE INDIVIDUAL MARKET SHARE BY DISTRIBUTION CHANNEL, 2000-2009

(Based on first year collected premium)

(1) Includes career, multiline exclusive and home service agents.
(2) Includes brokers and personal producing general agents.
(3) No producers are involved. Does not include direct marketing efforts involving agents.
(4) Includes stockbrokers, financial institutions, worksite and other channels.
(5) Estimate.

Source:  LIMRA’s Market Share by Distribution Channel Survey, LIMRA estimates.

U.S. INDIVIDUAL LIFE MARKET SHARE BY DISTRIBUTION CHANNEL, 1999-2008

(Based on first year collected premium)

(1) Includes career, multiline exclusive and home service agents.
(2) Includes brokers and personal producing general agents.
(3) No producers are involved. Does not include direct marketing efforts involving agents.
(4) Includes stockbrokers, financial institutions, worksite and other channels.
(5) Estimate.

Source:  LIMRA’s Market Share by Distribution Channel Survey, LIMRA estimates.

LIFE INDIVIDUAL MARKET SHARE BY DISTRIBUTION CHANNEL, 2004-2013

(Based on first year collected premium)

(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.
(5) Estimate.

Source: LIMRA’s U.S. Individual Life Insurance Sales Survey and LIMRA estimates.

LIFE INDIVIDUAL MARKET SHARE BY DISTRIBUTION CHANNEL, 2005-2014

(Based on first year collected premiums)

(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.

Source: LIMRA’s U.S. Individual Life Insurance Sales Survey and LIMRA estimates.

Life Individual Market Share By Distribution Channel, 2006-2015

(Based on first year collected premiums)

(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.

Source: LIMRA’s U.S. Individual Life Insurance Sales Survey and LIMRA estimates.

Life Individual Market Share By Distribution Channel, 2007-2016

(Based on first year collected premiums)

(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.

Source: LIMRA’s U.S. Individual Life Insurance Sales survey results and LIMRA estimates.

Life Individual Market Share By Distribution Channel, 2008 And 2017

 

(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.

Source: U.S. Individual Life Insurance Sales Trends, 1975-2017 Estimates, LIMRA, 2018.

Life Individual Market Share by Distribution Channel, 2009 and 2018

 

(1) Includes brokers, broker-dealers, personal producing general agents and registered investment advisers.
(2) Includes agency building, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents. Includes internet sales where consumers submit online applications.
(4) Includes financial institutions, worksite and other channels.

Source: U.S. Individual Life Insurance Sales Trends, Industry Estimates, 1975-2018, LIMRA, 2019.

Life Individual Market Share by Distribution Channel, 2010 and 2019

 

(1) Includes brokers, broker-dealers, personal producing general agents and registered investment advisers.
(2) Includes agency building, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents. Includes internet sales where consumers submit online applications.
(4) Includes financial institutions, worksite and other channels.

Source: U.S. Individual Life Insurance Sales Trends, Industry Estimates, 1975-2019, LIMRA, 2020.

Life Individual Market Share by Distribution Channel, 2011 and 2020

 

(1) Includes brokers, broker-dealers, personal producing general agents and registered investment advisers.
(2) Includes agency building, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents. Includes internet sales where consumers submit online applications.
(4) Includes financial institutions, worksite and other channels.

Source: U.S. Individual Life Insurance Sales Trends, Industry Estimates, 1975-2020, LIMRA, 2021.

Life Individual Market Share by Distribution Channel, 2011 and 2020

 

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Life Individual Market Share by Distribution Channel, 2011 and 2020

(1) Includes brokers, broker-dealers, personal producing general agents and registered investment advisers.
(2) Includes agency building, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents. Includes internet sales where consumers submit online applications.
(4) Includes financial institutions, worksite and other channels.

Source: U.S. Individual Life Insurance Sales Trends, Industry Estimates, 1975-2020, LIMRA, 2021.

Life Individual Market Share by Distribution Channel, 2012 and 2021