The magnitude 6.0 earthquake that struck a rural area of northeast Nevada yesterday is a reminder of the fact that earthquakes can strike anywhere, even in areas where the probabilities are relatively low. In fact, since 1900, earthquakes have occurred in 39 states and caused damage in all 50. About 5,000 quakes can be felt each year. Standard homeowners and business insurance policies in the U.S. do not cover earthquakes, but coverage is available via an endorsement. Still, persuading people to buy the insurance remains a challenge. In California, the U.S. state most commonly associated with earthquakes, only about 12 percent of homeowners buy the coverage. What can be done to change this stat? Check out further I.I.I. info on earthquake risk.