Catching All The Customers

If you plan on trying to catch a Pikachu this weekend, chances are you might be lured into a local pizzeria or bookstore, as savvy businessowners tap into the huge popularity of Pokémon Go and target the pocket monster crowd to boost business.

Now reports say Niantic Labs, the developer of Pokémon Go, will soon accept sponsorship deals with global brands to make certain locations appear more prominently, or to sponsor specific products within the game.

Insurers looking to evolve their business are sure to be among those companies looking at potential Pokémon Go tie-ins to reach and expand their digital audience.

After all, AXA Insurance was among those to partner with Niantic Labs when Pokémon’s predecessor augmented reality adventure game, Ingress was launched in 2013.

The partnership saw AXA retail agencies in the real world turned into Ingress “Portals”, sites that players visit and battle to control for their in-game faction.

In just five months the success of the partnership saw over 600,000 Ingress players visit real world AXA Insurance locations to find, collect and deploy more than 5 million AXA-branded virtual shields in Ingress. AXA representatives also interacted with over 55,000 Ingress players during live player events called “Anomalies” opportunities.

Insurers are also not new to using augmented reality technology in their actual business operations.

For example, Zurich Insurance last year turned to augmented reality smartphone apps to train 10,000 employees in 170 countries in the key skills needed by its next generation of managers.

Insurers are also using augmented or virtual reality (think Google Glasses) to train claim adjusters and streamline the claims process.

So while the insurance risks of disruptive technology like Pokémon Go are clear (and yes, insurers have you covered), it appears there are many ways for insurers to embrace the power of augmented reality to benefit their business and market reach.

As the Celent insurance blog noted:

“For those insurers with investments in the real world like agencies, offices, billboards – and for those that are agile enough – this surprise trend could serve as a great marketing route to catching all the customers, as well as all the Pokémon.”

One thought on “Catching All The Customers”

Leave a Reply

Your email address will not be published. Required fields are marked *