Tag Archives: Pokemon Go

Catching All The Candy

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If your little monsters are determined to hunt down some spooky Pokémon on their trick-or-treat route this Halloween, be sure that the fun of finding Ghastly or Haunter doesn’t turn into a deadly distraction.

The National Highway Traffic Safety Administration reports that Halloween is consistently one of the top three days for pedestrian injuries and fatalities, and the Centers for Disease Control and Prevention estimates that children are four times more likely to be struck by a motor vehicle on Halloween than on any other day of the year.

Excited trick-or-treaters often forget about safety, the American Automobile Association (AAA) warns, so motorists and parents must be even more alert.

The AAA offers these tips to keep young ones safe on Halloween.

Meanwhile, Pokémon GO’s virtual Halloween update is reportedly drawing players back to the mobile app that took the world by storm earlier this summer.

While catching all the candy could be a healthy alternative to eating all the candy, there are also some side effects that could prove hazardous.

Researchers at San Diego State University and UC San Diego found about 113,000 total incidences of a driver, passenger or pedestrian distracted by Pokémon GO in their review of Twitter postings over just a 10-day period (July 10 through July 19, 2016).

There were also 14 unique crashes—1 player drove his car into a tree—attributed to Pokémon GO in news reports during the same period.

The researchers noted that by rewarding movement Pokémon GO incentivizes physical activity.

“However, if players use their cars to search for Pokémon they negate any health benefit and incur serious risk.”

The study was published in the Journal of the American Medical Association.

The good news is that injuries and property damage resulting from distracted Pokémon GO users are for the most part covered by insurance, according to the Insurance Information Institute (I.I.I.).

In its smart road tips for Halloween safety, Consumer Reports advises the public not to use a cell phone or other mobile device while driving and to pull over safely to check voice messages or texts.

Check out I.I.I. facts and statistics on highway safety and distracted driving here.

Wishing all our readers a safe and happy Halloween!

Catching All The Customers

If you plan on trying to catch a Pikachu this weekend, chances are you might be lured into a local pizzeria or bookstore, as savvy businessowners tap into the huge popularity of Pokémon Go and target the pocket monster crowd to boost business.

Now reports say Niantic Labs, the developer of Pokémon Go, will soon accept sponsorship deals with global brands to make certain locations appear more prominently, or to sponsor specific products within the game.

Insurers looking to evolve their business are sure to be among those companies looking at potential Pokémon Go tie-ins to reach and expand their digital audience.

After all, AXA Insurance was among those to partner with Niantic Labs when Pokémon’s predecessor augmented reality adventure game, Ingress was launched in 2013.

The partnership saw AXA retail agencies in the real world turned into Ingress “Portals”, sites that players visit and battle to control for their in-game faction.

In just five months the success of the partnership saw over 600,000 Ingress players visit real world AXA Insurance locations to find, collect and deploy more than 5 million AXA-branded virtual shields in Ingress. AXA representatives also interacted with over 55,000 Ingress players during live player events called “Anomalies” opportunities.

Insurers are also not new to using augmented reality technology in their actual business operations.

For example, Zurich Insurance last year turned to augmented reality smartphone apps to train 10,000 employees in 170 countries in the key skills needed by its next generation of managers.

Insurers are also using augmented or virtual reality (think Google Glasses) to train claim adjusters and streamline the claims process.

So while the insurance risks of disruptive technology like Pokémon Go are clear (and yes, insurers have you covered), it appears there are many ways for insurers to embrace the power of augmented reality to benefit their business and market reach.

As the Celent insurance blog noted:

“For those insurers with investments in the real world like agencies, offices, billboards – and for those that are agile enough – this surprise trend could serve as a great marketing route to catching all the customers, as well as all the Pokémon.”