As many of you know, our mission at the Insurance Information Institute (I.I.I.) is to improve public understanding of insurance Ã¢â‚¬“ what it does and how it works.
WeÃ¢â‚¬â„¢re constantly looking at new ways to demystify what can be a complex topic to a broad range of constituents. Social media tools can help us in that effort.
In addition to our two blogs (Terms + Conditions and Straight Talk), I.I.I. has a Facebook page and a YouTube channel, as well as numerous Twitter feedsÃ‚ (@iiiorg @Bob_Hartwig @JeanneSalvatore @LWorters @III_Research).
But this week the actuarial profession took us to a new level by showing how a catchy theme song and YouTube can work to powerful effect.
As of this morning, there have been more than 3,200 views of the What is An Actuary Song below.
Just imagine what Ã¢â‚¬Å“An insurer is your heroÃ¢â‚¬ theme tune could do to show the important role the insurance industry plays in taking risk.