MEDIA ADVISORY: I.I.I. Issues Video On Protecting Homes From Lightning Strikes
June 24, 2010
FOR IMMEDIATE RELEASE
New York Press Office | (212) 346-5500 |firstname.lastname@example.org
Lighting Protection Systems Can Be a Worthwhile Investment, if Installed Professionally
NEW YORK, June 24, 2010 —Homeowners investing anywhere from $1,500 to $4,500 can significantly diminish the chances that their dwelling or its occupants will be harmed because of a lightning strike, according to the Insurance Information Institute (I.I.I.).
“Lightning protection systems neither attract nor repel lightning but are able to intercept a lightning strike’s electrical charge when it hits a home, and guide that energy safely to the ground,” said Jeanne Salvatore, senior vice president and national consumer spokesperson for the I.I.I., who narrates a two-minute video released this week on how to purchase and install a professional lightning protection system that meets the highest industry standards.
The video, How to Pick a Lightning Protection System, is aimed primarily at homeowners residing in states with frequent thunderstorm activity, many of which are in the southeastern U.S. The Lightning Protection Institute, the National Fire Protection Association, and Underwriters’ Laboratories are cited by the I.I.I. as leaders in the area of reducing fire risks related to lightning strikes.
This week also marks the 10-year anniversary of Lightning Safety Awareness Week, which began on Sunday, June 20, and concludes on Saturday, June 26. Lightning safety experts will be available at the MOSI Museum in Tampa, Florida to share safety tips with children and adults.
Nearly $800 million in insured losses were generated nationwide in 2009 because of lightning-related claims, the I.I.I. found.