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U.S. ONLINE AUTO INSURANCE ACTIVITIES, PERCENT CHANGE, 2008-2012
  Percent change 
Activity 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012
Quotes submitted -1% 21% -3% 5% -5%
Policies purchased 8 22 1 6 0.1%

Source: 2013 comScore Auto Insurance Survey.

 
TOP FIVE SOURCES CONSULTED WHILE SHOPPING FOR AUTO INSURANCE (1)
Rank    (Percent)
1 Insurance company Website 52%
2 Website that gives quotes from multiple insurance companies 44
3 Insurance agents 40
4 Relatives, friends, neighbors, co-workers, etc. 31
5 Insurance company advertising 26

(1) Based on a national survey; multiple responses allowed; percent of respondents.

Source: Based on a 2009 survey by the Insurance Research Council.

 
GROWTH IN U.S. ONLINE AUTO INSURANCE ACTIVITIES, 2007-2011
  Percent change
Activity 2007-2008 2008-2009 2009-2010 2010-2011
Quotes submitted -1% 21% -3% 5%
Policies purchased 8 22 1 6

Source: 2012 comScore Auto Insurance Survey.