BANKS' DISTRIBUTION METHODS FOR MARKETING LIFE INSURANCE
Method Percent of banks surveyed
Financial consultants 95%
Platform bankers (1) 54
Direct response 45
Stand-alone agency 22
Advanced agents 10
Referrals to outside agency 6
Retail agents 4

(1) Customer service area in bank lobby.

Source: 2007/2008 Kehrer-LIMRA Bank Life Insurance Sales Study.