BANKS' DISTRIBUTION METHODS FOR MARKETING LIFE INSURANCE
Method Percent of Banks Surveyed
Financial consultants 90%
Platform bankers (1) 58
Direct response 45
Advanced agents 21
Stand-alone agencies 16
Retail agents 9
Referrals to outside agency 7

(1) Customer service area in bank lobby.

Source: 2008/2009 Kehrer-LIMRA Bank Life Insurance Sales Study.