BANKS' DISTRIBUTION METHODS FOR MARKETING LIFE INSURANCE
Method Percent of banks surveyed
Financial consultants 95%
Platform bankers (1) 57
Direct response 26
Advanced agents 16
Agents in standalone offices 9
Referrals to outside agencies 5
Retail agents in branches 1

(1) Customer service area in bank lobby.

Source: 2009/2010 Kehrer-LIMRA Bank Life Insurance Sales Study.