Top 10 Writers Of Life Insurance/Annuities In Wisconsin By Direct Premiums Written, 2019 (1)

 

Rank Group/company Direct premiums written ($000) Market share
1 New York Life   $1,132,445 10.0%
2 Principal Financial Group Inc.   1,003,528 8.9
3 Prudential Financial Inc.   789,895 7.0
4 Northwestern Mutual   761,349 6.7
5 Lincoln Financial   516,042 4.6
6 Jackson   440,230 3.9
7 John Hancock   412,000 3.6
8 Pacific Life   338,294 3.0
9 Securian   321,587 2.8
10 Transamerica   297,678 2.6
(1) Includes life insurance, accident and health insurance, annuity considerations, deposit-type contract funds and other considerations. Before reinsurance transactions. Source: NAIC data, sourced from S&P Global Market Intelligence.