Next week sees the official launch of First Lady Michelle ObamaÃ¢â‚¬â„¢s initiative tackling the problem of childhood obesity. According to reports, the plan will focus on four core areas: increasing the number of healthy schools; increasing physical activity for children; improving access to healthy food options; and empowering consumers to make better eating choices. Politico.com reports on the bipartisan group of Cabinet members and Congressional lawmakers brought together by the first lady at the White House Tuesday to discuss the national campaign. Obesity is a serious health concern for children and adolescents. According to the Centers for Disease Control and Prevention (CDC), latest data from the National Health and Nutrition Examination Survey (NHANES) show that some 33 percent of children aged 6-11 years and 34 percent of those aged 12-19 years are overweight. The prevalence of obesity in children aged 2 to 19 has also increased, according to the CDC, and studies show that obese children and adolescents are more likely to become obese as adults. A couple years ago, weÃ‚ posted an item onÃ‚ a study in the American Journal of Clinical Nutrition that found a childÃ¢â‚¬â„¢s risk of becoming overweight is down to nature, rather than nurture. Researchers concluded that the idea that genetic influence is such a strong factor in childhood obesity meant that targeting the family may be vital for obesity prevention in the earliest years. Check out I.I.I. information on obesity, liability and insurance.