Averting Obesity Suits

An interesting announcement by the world’s largest cereal maker today. Kellogg Co. is raising the nutritional value of the cereals and snacks it markets to children and will no longer promote foods in TV, radio, print or online ads to children under age 12 unless a single serving of the product meets the following standards: no more than 200 calories; no trans fat; no more than 2 grams of saturated fat; no more than 230 milligrams of sodium; no more than 12 grams of sugar. The company is also introducing new front-of-pack nutrition labeling. The move, which comes amid growing concerns on childhood obesity, effectively averts a lawsuit that had been threatened by parents and nutrition advocacy groups in January 2006. A recent Federal Trade Commission (FTC) study found that highly sugared cereal accounts for 84 percent of children’s exposure to ads for cereal, while candy accounts for 52 percent of children’s exposure to ads for desserts and sweets. Check out I.I.I.’s report on Obesity, Liability and Insurance and info on the liability system.  Ã‚  

  

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