Communication on Flood

Yesterday marked the official countdown to the start of the 2007 hurricane season. It’s now just 29 days away, but as we know there’s a 30-day wait before a flood insurance policy takes effect, so this is a good time to remind people of the importance of flood insurance. By the way, if you were wondering, Sacramento voters have agreed to pay a higher assessment tax to finance municipal flood protection initiatives that will eventually provide a 200-year level of protection to the region (see our  April 26 posting). All well and good, but we’re curious as to how this will affect the purchase of flood insurance? Communicating the risk  remains crucial, according to a new report from the Water Policy Collaborative at the University of Maryland. It makes clear that levees in urban areas should provide protection to at least a 500-year flood standard. In fact for homes outside of the 100-year floodplain but within the 500-year floodplain there is still a six percent chance of at least one 500-year flood event during a 30-year mortgage. The study recommends that FEMA seek legislative authority to require mandatory purchase of flood insurance by those living in the 500-year floodplain and those living behind levees. So let’s get the message out there.  

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