While the non-life insurance sector was not hit as hard by the financial crisis as many other industries over the past year that does not mean insurers have a smooth path ahead, according to Willis. In the 2010 Marketplace Realities & Risk Management Solutions: Careful Steps, Willis notes that market forces that have led to frenzied competition among insurers may remain in place into 2010, but potential difficulties brewing on the horizon may have a market-turning effect by late 2010 or 2011. Willis identifies reserve adequacy, lower investment income, uncertainty regarding the economy and inflation as four potential threats facing insurers in the coming months. Ã¢â‚¬Å“The general insurance sector has escaped the global financial crisis relatively intact, with investments bouncing back and many companies still benefiting from prior year positioning. However, remaining obstacles will need to be carefully managed in these uncertain times,Ã¢â‚¬ Willis observes. Check out a recent presentation by I.I.I. president Dr. Robert Hartwig on the financial crisis and future of the P/C industry.