Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2023

($000)

Rank Group/company Direct premiums written (1) Market share (2)
1 Northwestern Mutual Life Insurance Co. $13,016,168  8.6%
2 New York Life Insurance Group 9,488,774 6.3 
3 Massachusetts Mutual Life Insurance Co. 8,933,121 5.9 
4 Prudential Financial Inc. 7,199,885 4.8 
5 Lincoln National Corp. 6,553,745 4.4 
6 State Farm 5,701,050 3.8 
7 Transamerica 4,908,439 3.3 
8 John Hancock Life Insurance Co. 4,777,569 3.2 
9 Pacific Life 4,578,316 3.0 
10 Protective 4,356,796 2.9 
(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations. (2) Based on U.S. total, excluding territories. Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.