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Top 10 Writers of Life Insurance Deposit Type Contracts by Direct Premiums Written, 2024

($000)

Rank	Group/company	Direct premiums written	Market share (1)
1	MetLife Inc.	$73,527,368	21.5%
2	Equitable Holdings	67,735,402	19.8
3	Western & Southern Financial	26,557,309	7.8
4	Empower	24,622,225	7.2
5	Principal Financial Group Inc.	24,154,411	7.1
6	New York Life Insurance Group	20,749,063	6.1
7	Pacific Life	16,083,935	4.7
8	Athene	13,820,083	4.0
9	Northwestern Mutual	9,103,921	2.7
10	Massachusetts Mutual Life Insurance Co.	6,330,127	1.9

(1) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers of Life Insurance Deposit Type Contracts by Direct Premiums Written, 2023

($000)

Rank	Group/company	Direct premiums written	Market share (1)
1	MetLife Inc.	$70,478,909	25.2%
2	Equitable Holdings	63,186,478	22.6
3	Great West	24,103,829	8.6
4	Western & Southern Financial	22,434,528	8.0
5	Principal Financial Group Inc.	16,813,194	6.0
6	New York Life Insurance Group	12,330,864	4.4
7	Nationwide	11,121,357	4.0
8	Guardian	5,659,748	2.0
9	Massachusetts Mutual Life Insurance Co.	5,564,758	2.0
10	Tokio Marine	5,375,000	1.9

(1) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.