Table Archive

Top 10 Writers Of Life Insurance Deposit Type Contracts By Direct Premiums Written, 2025

($000)

Rank	Group/company	Direct premiums written	Market share (1)
1	MetLife Inc.	$82,114,225	19.9%
2	Equitable Holdings	67,280,438	16.3
3	Empower	32,290,646	7.8
4	Western & Southern Financial Group	29,791,185	7.2
5	New York Life Insurance Group	27,224,560	6.6
6	Principal Financial Group Inc.	22,419,652	5.4
7	Athene Holding Ltd.	17,476,577	4.2
8	Guardian	17,206,273	4.2
9	Pacific Life	16,751,094	4.1
10	Tokio Marine (US)	9,425,000	2.3

(1) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

($000)

Rank	Group/company	Direct premiums written	Market share (1)
1	MetLife Inc.	$70,478,909	25.2%
2	Equitable Holdings	63,186,478	22.6
3	Great West	24,103,829	8.6
4	Western & Southern Financial	22,434,528	8.0
5	Principal Financial Group Inc.	16,813,194	6.0
6	New York Life Insurance Group	12,330,864	4.4
7	Nationwide	11,121,357	4.0
8	Guardian	5,659,748	2.0
9	Massachusetts Mutual Life Insurance Co.	5,564,758	2.0
10	Tokio Marine	5,375,000	1.9

(1) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

($000)

Rank	Group/company	Direct premiums written	Market share (1)
1	MetLife Inc.	$73,527,368	21.5%
2	Equitable Holdings	67,735,402	19.8
3	Western & Southern Financial	26,557,309	7.8
4	Empower	24,622,225	7.2
5	Principal Financial Group Inc.	24,154,411	7.1
6	New York Life Insurance Group	20,749,063	6.1
7	Pacific Life	16,083,935	4.7
8	Athene	13,820,083	4.0
9	Northwestern Mutual	9,103,921	2.7
10	Massachusetts Mutual Life Insurance Co.	6,330,127	1.9

(1) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.