Triple-I Launches Legal System Abuse Awareness Campaign in Missouri

For Immediate Release
Contact: Media@iii.org

MALVERN, Pa., March 31, 2026 – The Insurance Information Institute (Triple-I) recently launched a comprehensive awareness campaign in Missouri, highlighting the devastating impacts of legal system abuse on the state’s consumers and overall economy.

This campaign includes a brick-and-mortar billboard and complementary digital scapes, which can be found in high-density locations around Jefferson City.

St. Louis ranks sixth on the American Tort Reform Foundation’s infamous Judicial Hellholes® list, which highlights jurisdictions across the country where legal system abuse runs rampant. Targeted Facebook ads in St. Louis highlight affordability messaging, a key issue with Americans that underscores how lawsuit abuse increases costs and threatens jobs in Missouri.

“As we continue to be inundated across the U.S. by the likes of billboard attorneys preying on vulnerable Americans and increasing insurance costs for everyone, now is the time for further action from Missouri lawmakers,” said Triple-I CEO Sean Kevelighan. “We have seen positive results in states such as Florida, Georgia and Louisiana that comprehensive legal reform works – leading to market stabilization, more competition and better pricing of insurance for consumers.”

Triple-I's billboard is in a prime Jefferson City location near the State Capitol, with high visibility for consumers and lawmakers, promoting the message about how lawsuit abuse increases costs.  

Triple-I's billboard highlights that legal system abuse drives high insurance premiums.

Digital outdoor advertising complements these efforts, showcasing the role of billboard attorneys in increasing costs and reaching a wide audience through displays on bus stops and other urban panels.

Digital billboards around Jefferson City provide additional messaging on the role of billboard attorneys—a key driver of lawsuit abuse—in increasing insurance costs

Triple-I is working to spread awareness around the economic impacts of legal system abuse and urges lawmakers to enact meaningful tort reform in highly litigious environments.

This campaign reveals how legal system abuses drives up auto, home, and business insurance costs, ultimately hurting these states’ economies and impacting consumers financially as costs of everyday goods and services begin to rise.

About the Insurance Information Institute
Since 1960, the Insurance Information Institute (Triple-I) has been the trusted voice of risk and insurance, delivering unique, data-driven insights to educate, elevate and connect consumers, industry professionals, policymakers and the media. An affiliate of The Institutes, Triple-I represents a diverse membership accounting for nearly 50% of all U.S. property/casualty premiums written. Our members include mutual and stock companies, personal and commercial lines, primary insurers and reinsurers – serving regional, national and global markets.

About The Institutes
The Institutes® are a not-for-profit comprised of diverse affiliates that educate, elevate, and connect people in the essential disciplines of risk management and insurance. Through products and services offered by The Institutes 20 affiliated business units and backed by more than 115 years of experience as a trusted knowledge partner, we empower people and organizations to help those in need with a focus on understanding, predicting, and preventing losses to create a more resilient world. Learn more at Global.TheInstitutes.org.

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