By Jeff Dunsavage, Head of Research Publications and Insights, Triple-I
Triple-I has launched a new consumer awareness campaign highlighting how legal system abuse and rising litigation costs can affect household budgets and insurance affordability.
The Life of a Billboard Attorney campaign features a three-part video series following an insurance claim from different perspectives to illustrate how aggressive attorney involvement and third-party litigation funding can delay the claims process, decrease your settlement, and ultimately increase costs for all consumers.
The campaign launches as insurance affordability remains a kitchen-table concern for American families and state policymakers prepare for their 2027 legislative sessions. The three 30-second videos are running on streaming TV and digital advertising platforms in targeted markets across Texas and Kentucky.
Each ad directs viewers to Triple-I’s www.StopLegalSystemAbuse.org, where visitors can watch the full series and learn more about how legal system abuse affects insurance affordability.
Costs Don’t Stay in the Courtroom
“Legal system abuse, or ‘legalized fraud,’ is an epidemic plaguing American consumers and increasing insurance costs for everyone,” said Triple-I CEO Sean Kevelighan. “Higher litigation costs ripple through the economy and ultimately affect what American families pay for insurance, goods and services. With this campaign, we hope to make the connection that billboard attorneys and their ads are not just annoying; they are the problem. Together, through legal reform, we can solve it.”
A recent report from the U.S. Chamber of Commerce Institute for Legal Reform showed legal system abuse costs each American household $4,900 per year.
The campaign is part of Triple-I’s broader efforts to educate consumers and policymakers about legal system abuse, including aggressive attorney advertising and third-party litigation funding, in which outside investors finance lawsuits in exchange for a share of the proceeds, often without disclosure.
Learn More:
U.S. Leads in Tort Cost Growth, But U.K. Is Closing the Gap
Third-Party Litigation Funding Reform Advances in Over 20 States
Rising Litigation Adds Pressure to Auto Liability Costs
Trucking Insurance Costs Rise as Legal System Abuse Takes a Toll
Ohio Joins National Push to Reform Third-Party Litigation Funding
Attorney Involvement Hurts Plaintiffs Through Slower Settlements, Smaller Net Payouts
States Take the Lead on Third-Party Litigation Funding Reform
