When you use social media tools, it’s not only what you say: it’s also how, where and when. This presentation by the I.I.I.’s Lynne McChristian was delivered at the National Hurricane Conference in Orlando. It details how the Insurance Information Institute takes a multi-pronged approach to building community through social media and the different websites and tools it employs for distinct audiences, including one specifically for disaster communication. The presentation also looked at how major insurers maintain their online presence, and it also provided an overview of the liability issues bloggers and social media users may face.
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