Triple-I Advertising and Partnership Opportunities

Triple-I Advertising and Sponsorship Opportunities
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For 60 years the Insurance Information Institute (Triple-I) has been the trusted source of data-driven insights on insurance to empower consumers and to inform the media and insurance professionals on industry trends, as a publisher of consumer articles, executive thought leadership and research.

Triple-I offers advertising and sponsorship opportunities to companies that would like to build partnerships and elevate their messaging to a highly engaged audience of insurance consumers and industry professionals.

Opportunities are listed below. Please contact us with any questions or to discuss partnerships at



Advertisement in the Triple-I Daily Newsletter:

  • Distribution list includes 4,000 insurance leaders
  • 21 percent open rate

Sponsor-generated Content on Triple-I Website:

  • Triple-I’s website averages 5 million annual pageviews
  • According to Amazon, in 2019 and 2020 Triple-I was a primary source for insurance industry keywords in organic search

Customized Research White Paper

Triple-I Branded White Paper:

  • Package will include Triple-I branding on publication and promotion:
    • Press Release
    • Placement in daily newsletter
    • Placement in Triple-I web article

White Label White Paper:

  • White-label production for publication and amplification by sponsor

Branded Webinars Hosted by Triple-I Expert(s):

  • Sponsor’s logo on Triple-I’s homepage, webinar landing page, and on all pre- and post-webinar marketing materials
  • Verbal recognition of sponsor during opening and closing remarks
  • List of registered participants

Joint Industry Forum (JIF) Sponsorship:

JIF is Triple-I’s annual industry conference that draws 200+ industry executives, vendors and partners including CEO, C-level, VP and media participants.

  • Levels of sponsorship for include:
    • Platinum
    • Gold
    • Bronze
    • Silver