Background on: microinsurance and emerging markets


A growing number of insurers are tapping into markets in developing countries through microinsurance projects, which provide low-cost insurance to individuals generally not covered by traditional insurance or government programs.

Microinsurance products tend to be much less costly than traditional products and thus extend protection to a much wider market. Products vary in type and structure but are generally distinguished by high volumes, low cost and efficient administration. Policies may be offered along with a small loan, with premiums that are a small percentage of the loan amount.

The Microinsurance Network is a nonprofit global organization of microinsurance industry experts comprised of 80 institutional members from more than 40 countries committed to promoting the development and delivery of valuable insurance services for low-income people. According to the Network’s Annual Report 2017, while emerging markets account for around one-fifth of total global premium, they represent 80 percent of the world population, pointing toward an enormous potential for growth. The Network’s World Map of Microinsurance shows that over 280 million people worldwide are covered by at least one microinsurance policy with premiums totaling $2.4 billion.

Innovative technology applications play an important role in microinsurance. Mobile network operators are providing coverage to 40 million people in Asia, where nine times out of ten, mobile microinsurance is a person’s first experience with insurance.

The history of microinsurance

Microinsurance is an outgrowth of the microfinancing projects developed by Bangladeshi Nobel Prize-winning banker and economist Muhammad Yunus, which helped millions of low-income individuals in Asia and Africa to set up businesses and buy houses.

There are various types of microinsurance programs Some rely on parametric triggers, which enable rapid payouts based on measurable factors, or parameters. Parametric policies take into account known and observable characteristics. For example, a policy for farmers might be based on the amount of damage a certain kind of crop would be likely to sustain in a given area in specific conditions. When conditions reach the trigger point, for example, 100-mile winds in a specific location or a defined amount of rainfall, policyholders in the designated area automatically receive compensation. By not having to rely on individual claims adjusters to inspect damages and decide the amount of losses, claims can be settled quickly, thus allowing claimants fast access to funds that they might need to keep their business going.

Microinsurance is often distributed in cooperation with microfinance organizations, rural banks, savings and credit cooperatives, and humanitarian organizations providing nonfinancial services. Insured crops and livestock can be used as collateral for loans to buy better equipment or otherwise improve the farmer’s yields, ultimately raising the standard of living.

American International Group Inc. (AIG) was one of the first companies to offer microinsurance and began selling policies in Uganda in 1997. It was soon joined by other large insurers including Swiss Re, Munich Re, Allianz and Zurich Financial Services. Today many innovative microinsurance products have been developed to protect the working poor against the financial impact of losses.

Blue Marble Microinsurance Group

The Blue Marble Microinsurance group was formed in early 2015. The group aims to provide socially impactful, commercially viable insurance protection to underserved populations.

The consortium behind Blue Marble consists of American International Group Inc., Aspen Insurance Holdings Ltd., Assa, Axa, Hamilton Insurance Group Ltd., Guy Carpenter & Co. LLC, together with Marsh & McLennan Cos. Inc., Old Mutual plc, Transatlantic Reinsurance Co. and Zurich Insurance Group.

Blue Marble's first venture was launched in October 2016. The program provides affordable crop insurance against drought and excess rainfall to smallholder farmers in Zimbabwe. The program employs a customizable index product that can adapt to different soil types, crops, seed varieties and farming practices.

A second venture was launched in October 2018. This time, Blue Marble partnered with Nespresso to create a weather-index microinsurance solution for coffee farmers in Colombia.

Insurance in Emerging Markets

With limited growth prospects in the insurance markets of developed countries, insurers see emerging economies as presenting significant potential for growth and profitability. Premium growth in developing countries has been outpacing growth in industrialized countries. Swiss Re’s 2018 sigma report on world insurance markets reported that premiums in emerging countries rose 10.3 percent in 2017, after adjusting for inflation, following a 13.7 percent rise in 2016, reflecting strong  growth in life premiums in China. Growth in developing markets outpaced growth in advanced markets, where premiums decreased by 0.6 percent in 2017 after falling 0.3 percent in 2016. Emerging markets accounted for 21.9 percent of total global premium volume in 2017, up from 19.7 percent in 2016.

Swiss Re identifies emerging markets as countries in South and East Asia, Latin America and the Caribbean, Central and Eastern Europe, Africa, the Middle East (excluding Israel), Central Asia, and Turkey. Emerging market premiums rose to $1.1 trillion in 2017 from $939.5 billion in 2016, driven by a strong increase in the life sector. Life sector premiums grew 13.8 percent in 2017, after inflation, compared with 17.1 percent in 2016. Nonlife sector premiums saw 6.1 percent growth in 2017, adjusted for inflation, down from 9.8 percent in 2016.

Insurance In Emerging Markets, 2017


  Direct premiums
written, 2017 (1)
Percent change
from 2016 (2)
Share of world
Premiums as a
percent of GDP (3)
per capita
(US $)
Total industry          
Advanced markets  $3,819,644 -0.6% 78.1% 7.8% $3,517
Emerging markets 1,072,050 10.3 21.9 3.3 166
     Total $4,891,694 1.5% 100.0% 6.1% $650
Advanced markets  $2,059,481 –2.7%  77.5% 4.2% $1,899
Emerging markets 597,790 13.8 22.5 1.9 92
     Total $2,657,270 0.5% 100.0% 3.3% $353
Advanced markets  $1,760,163 1.9% 78.8% 3.6% $1,618
Emerging markets 474,261 6.1 21.2 1.5 73
   Total $2,234,424 2.8% 100.0% 2.8% $297

(1) Expressed in millions of U.S. dollars.
(2) Inflation-adjusted.
(3) Gross Domestic Product.

Source: Swiss Re, sigma, No. 3/2018.

View Archived Tables

According to Swiss Re, China is the largest emerging market country based on insurance premiums written (including life and nonlife business) with $541.4 billion in premiums written in 2017, followed by India with $98.0 billion and Brazil with $83.3 billion. However when measured by insurance density, the Bahamas ranked first, with $1,976 in premiums per capita (including life and nonlife business).

Top 10 Emerging Markets By Insurance Density, 2017 (1)


    Total premiums (2)
Rank Country Per capita (US$) As a percent of GDP (3)
1 Bahamas $1,976 8.59%
2 Macao 1,552 1.98
3 United Arab Emirates 1,436 3.65
4 Slovenia 1,184 4.94
5 South Africa 842 13.75
6 Trinidad and Tobago 777 4.07
7 Chile 736 4.88
8 Czech Republic 609 2.85
9 Bahrain 577 2.22
10 Malaysia 486 4.77

(1) Based on total insurance premiums per capita. Excludes cross-border business.
(2) Life and nonlife premiums. Data are estimated for Bahrain, Chile, Malaysia, South Africa and the United Arab Emirates.
(3) Gross Domestic Product.

Source: Swiss Re, sigma, No. 3/2018.

View Archived Tables

Additional resources

Allianz, Emerging Consumers
A.M. Best, The Potential of Microinsurance
Blue Marble
Lloyd's of London, Insurance in developing countries
Microinsurance Network
Munich Re Foundation, World Map of Microinsurance
National Association of Insurance Commissioners, Microinsurance
Swiss Re, Global Partnerships



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