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Current Table

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2023

($000)

Rank Group/company Direct premiums written (1) Market share (2)
1 Northwestern Mutual Life Insurance Co. $13,016,168  8.6%
2 New York Life Insurance Group 9,488,774 6.3 
3 Massachusetts Mutual Life Insurance Co. 8,933,121 5.9 
4 Prudential Financial Inc. 7,199,885 4.8 
5 Lincoln National Corp. 6,553,745 4.4 
6 State Farm 5,701,050 3.8 
7 Transamerica 4,908,439 3.3 
8 John Hancock Life Insurance Co. 4,777,569 3.2 
9 Pacific Life 4,578,316 3.0 
10 Protective 4,356,796 2.9 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.
(2) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2008

($000)

Rank Group/Company Direct premiums written Market share
1 American International Group $42,604,328 12.1%
2 Metropolitan Group 25,478,080 7.2
3 Lincoln National Group 16,847,468 4.8
4 John Hancock Group 16,379,413 4.6
5 New York Life Group 14,931,490 4.2
6 Jackson National Group 13,306,672 3.8
7 Aegon USA Group 13,019,417 3.7
8 Hartford Fire and Casualty Group 12,069,693 3.4
9 Pacific Life Insurance Group 10,822,986 3.1
10 Ameriprise Financial Group 10,119,451 2.9

Source: National Association of Insurance Commissioners (NAIC) Annual Statement Database,  via Highline Data, LLC. Copyrighted information. No portion of this work may be copied or redistributed without the express written permission of Highline Data, LLC.

 
TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2009

($000)

Rank Group/company Direct premiums written Market share
1 American International Group $8,592,346 8.0%
2 Northwestern Mutual Life Insurance Company 7,857,190 7.3
3 MetLife Inc. 6,140,836 5.7
4 New York Life Insurance Group 5,615,678 5.2
5 Manulife Financial Corp. 5,436,904 5.1
6 Lincoln National Corp. 4,522,281 4.2
7 Prudential Financial Inc. 3,994,437 3.7
8 AEGON NV 3,853,927 3.6
9 Massachusetts Mutual Life Insurance 3,425,237 3.2
10 State Farm Mutual Automobile Insurance 3,417,004 3.2

Source: SNL Financial LC.

 
TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2010

($000)

Rank Group/company Direct premiums written Market share
1 MetLife Inc. $11,529,741 10.2%
2 Northwestern Mutual Life Insurance Co. 8,542,955 7.5
3 New York Life Insurance Group 6,719,673 5.9
4 Manulife Financial Corp. 5,108,587 4.5
5 Lincoln National Corp. 5,024,163 4.4
6 AEGON NV 4,099,350 3.6
7 Prudential Financial Inc. 3,864,795 3.4
8 Massachusetts Mutual Life Insurance 3,547,826 3.1
9 State Farm Mutual Automobile Insurance 3,541,387 3.1
10 Aflac Inc. 3,333,383 2.9

Source: SNL Financial LC.

 
TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2011

($000)

Rank Group/company Direct premiums written (1) Market share
1 MetLife Inc. $13,265,384 11.0%
2 Northwestern Mutual Life Insurance Co. 8,604,107 7.1
3 New York Life Insurance Group 6,683,073 5.5
4 Aflac Inc.  6,623,096 5.5
5 Lincoln National Corp. 5,598,556 4.6
6 Manulife Financial Corp. 4,927,279 4.1
7 Prudential Financial Inc. 3,832,189 3.2
8 AEGON NV 3,713,210 3.1
9 State Farm Mutual Automobile Insurance 3,665,943 3.0
10 Massachusetts Mutual Life Insurance Co. 3,651,267 3.0

(1) Based on U.S. total including territories. Does not include annuities, deposit type funds and other considerations.

Source: SNL Financial LC.

 
TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2013

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $9,469,028 8.1%
2 MetLife Inc. 6,743,722 5.7
3 New York Life Insurance Group 6,234,927 5.3
4 Aflac Inc. 5,750,188 4.9
5 Lincoln National Corp. 5,436,152 4.6
6 Manulife Financial Corp. 4,859,644 4.1
7 Prudential Financial Inc. 4,822,805 4.1
8 Massachusetts Mutual Life Insurance Co. 3,988,732 3.4
9 State Farm Mutual Automobile Insurance 3,976,209 3.4
10 AEGON 3,766,265 3.2

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: SNL Financial LC.

 
TOP 10 WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2014

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $9,551,489 8.1%
2 MetLife Inc. 6,863,942 5.8
3 New York Life Insurance Group 6,501,407 5.5
4 Lincoln National Corp. 5,630,181 4.8
5 Manulife Financial Corp. 4,717,567 4.0
6 Prudential Financial Inc. 4,426,981 3.7
7 Massachusetts Mutual Life Insurance Co. 4,362,771 3.7
8 AEGON 4,104,809 3.5
9 State Farm Mutual Automobile Insurance 4,059,521 3.4
10 Aflac Inc. 3,955,899 3.3

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: SNL Financial LC.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2015

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,123,987 8.3%
2 New York Life Insurance Group 7,015,574 5.8
3 MetLife Inc. 6,735,071 5.5
4 Lincoln National Corp. 5,949,566 4.9
5 Prudential Financial Inc. 5,081,952 4.2
6 Massachusetts Mutual Life Insurance Co. 4,765,228 3.9
7 Manulife Financial Corp. 4,749,494 3.9
8 State Farm Mutual Automobile Insurance 4,189,927 3.5
9 AEGON 4,145,928 3.4
10 Aflac Inc. 3,481,111 2.9

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2016

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,100,910 8.1%
2 New York Life Insurance Group 6,923,144 5.6
3 MetLife Inc. 6,633,270 5.4
4 Lincoln National Corp. 6,205,251 5.0
5 Prudential Financial Inc. 5,362,282 4.3
6 Massachusetts Mutual Life Insurance Co. 5,178,666 4.2
7 John Hancock 4,561,320 3.7
8 State Farm Mutual Automobile Insurance 4,348,491 3.5
9 AEGON 4,331,917 3.5
10 Aflac Inc. 3,321,541 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2017

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,488,214 8.2%
2 New York Life Insurance Group 7,416,451 5.8
3 Lincoln Financial Corp. 6,804,963 5.3
4 Prudential Financial Inc. 5,754,809 4.5
5 Massachusetts Mutual Life Insurance Co. 5,741,452 4.5
6 John Hancock Life Insurance Co. 4,593,432 3.6
7 Transamerica 4,491,338 3.5
8 State Farm Mutual Automobile Insurance 4,488,036 3.5
9 MetLife Inc. 3,728,875 2.9
10 Guardian Life Insurance Co. of America 3,415,797 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2018

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,547,469 8.2%
2 Lincoln National Corp. 7,467,869 5.8
3 New York Life Insurance Group 7,331,015 5.7
4 Massachusetts Mutual Life Insurance Co. 6,171,213 4.8
5 Prudential Financial Inc. 5,806,118 4.5
6 John Hancock Life Insurance Co. 4,651,894 3.6
7 State Farm Mutual Automobile Insurance 4,593,999 3.6
8 Transamerica 4,567,999 3.6
9 Pacific Life 3,770,584 2.9
10 MetLife Inc. 3,724,165 2.9

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2019

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $11,271,640 8.4%
2 Lincoln National Corp. 8,255,755 6.2
3 New York Life Insurance Group 8,009,957 6.0
4 Massachusetts Mutual Life Insurance Co. 7,882,498 5.9
5 Prudential Financial Inc. 6,212,700 4.6
6 John Hancock Life Insurance Co. 4,812,785 3.6
7 State Farm 4,748,696 3.5
8 Transamerica 4,570,238 3.4
9 Pacific Life 3,874,563 2.9
10 American International Group (AIG) 3,571,493 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2020

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $11,287,564 8.4%
2 New York Life Insurance Group 8,046,047 6.0
3 Massachusetts Mutual Life Insurance Co. 7,805,449 5.8
4 Lincoln National Corp. 6,876,633 5.1
5 Prudential Financial Inc. 6,660,935 5.0
6 State Farm 4,921,089 3.7
7 John Hancock Life Insurance Co. 4,722,689 3.5
8 Transamerica 4,563,324 3.4
9 Pacific Life 3,989,033 3.0
10 Guardian Life Insurance Co. of America 3,619,273 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident/health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2021

($000)

Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $14,260,711  9.5%
2 Massachusetts Mutual Life Insurance Co. 9,936,212 6.7 
3 New York Life Insurance Group 9,621,008 6.4 
4 Prudential Financial Inc. 6,988,848 4.7 
5 Lincoln National Corp. 6,864,630 4.6 
6 State Farm 5,205,467 3.5 
7 John Hancock Life Insurance Co. 5,034,556 3.4 
8 Transamerica 4,678,536 3.1 
9 Pacific Life 4,533,684 3.0 
10 Sammons Enterprises Inc. 4,313,349 2.9 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident/health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

 
Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2022

($000)

Rank Group/company Direct premiums written (1) Market share 
1 Northwestern Mutual Life Insurance Co. $13,899,117  9.5%
2 Massachusetts Mutual Life Insurance Co. 9,240,706 6.3 
3 New York Life Insurance Group 8,649,217 5.9 
4 Lincoln National Corp. 6,893,920 4.7 
5 Prudential Financial Inc. 6,788,782 4.6 
6 State Farm 5,452,546 3.7 
7 John Hancock Life Insurance Co. 4,866,774 3.3 
8 Pacific Life 4,733,763 3.2 
9 Transamerica 4,638,223 3.2 
10 Protective 4,111,716 2.8 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident/health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.