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Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2025

($000)
Rank Group/company Direct premiums written Market share (1)
1 Northwestern Mutual Life Insurance Co. $14,148,284  8.8%
2 New York Life Insurance Group 9,812,813 6.1 
3 Massachusetts Mutual Life Insurance Co. 8,701,196 5.4 
4 Prudential Financial Inc. 8,675,698 5.4 
5 Lincoln National Corp. 7,336,733 4.6 
6 Pacific Life 7,035,382 4.4 
7 State Farm 6,019,077 3.7 
8 John Hancock Life Insurance Co. 5,146,829 3.2 
9 Transamerica 4,702,716 2.9 
10 Nationwide 4,544,970 2.8 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.
(2) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2023

($000)
Rank Group/company Direct premiums written (1) Market share (2)
1 Northwestern Mutual Life Insurance Co. $13,016,168  8.6%
2 New York Life Insurance Group 9,488,774 6.3 
3 Massachusetts Mutual Life Insurance Co. 8,933,121 5.9 
4 Prudential Financial Inc. 7,199,885 4.8 
5 Lincoln National Corp. 6,553,745 4.4 
6 State Farm 5,701,050 3.8 
7 Transamerica 4,908,439 3.3 
8 John Hancock Life Insurance Co. 4,777,569 3.2 
9 Pacific Life 4,578,316 3.0 
10 Protective 4,356,796 2.9 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.
(2) Based on U.S. total, excluding territories.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2022

($000)
Rank Group/company Direct premiums written (1) Market share 
1 Northwestern Mutual Life Insurance Co. $13,899,117  9.5%
2 Massachusetts Mutual Life Insurance Co. 9,240,706 6.3 
3 New York Life Insurance Group 8,649,217 5.9 
4 Lincoln National Corp. 6,893,920 4.7 
5 Prudential Financial Inc. 6,788,782 4.6 
6 State Farm 5,452,546 3.7 
7 John Hancock Life Insurance Co. 4,866,774 3.3 
8 Pacific Life 4,733,763 3.2 
9 Transamerica 4,638,223 3.2 
10 Protective 4,111,716 2.8 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident/health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2021

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $14,260,711  9.5%
2 Massachusetts Mutual Life Insurance Co. 9,936,212 6.7 
3 New York Life Insurance Group 9,621,008 6.4 
4 Prudential Financial Inc. 6,988,848 4.7 
5 Lincoln National Corp. 6,864,630 4.6 
6 State Farm 5,205,467 3.5 
7 John Hancock Life Insurance Co. 5,034,556 3.4 
8 Transamerica 4,678,536 3.1 
9 Pacific Life 4,533,684 3.0 
10 Sammons Enterprises Inc. 4,313,349 2.9 

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident/health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2020

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $11,287,564 8.4%
2 New York Life Insurance Group 8,046,047 6.0
3 Massachusetts Mutual Life Insurance Co. 7,805,449 5.8
4 Lincoln National Corp. 6,876,633 5.1
5 Prudential Financial Inc. 6,660,935 5.0
6 State Farm 4,921,089 3.7
7 John Hancock Life Insurance Co. 4,722,689 3.5
8 Transamerica 4,563,324 3.4
9 Pacific Life 3,989,033 3.0
10 Guardian Life Insurance Co. of America 3,619,273 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident/health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2019

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $11,271,640 8.4%
2 Lincoln National Corp. 8,255,755 6.2
3 New York Life Insurance Group 8,009,957 6.0
4 Massachusetts Mutual Life Insurance Co. 7,882,498 5.9
5 Prudential Financial Inc. 6,212,700 4.6
6 John Hancock Life Insurance Co. 4,812,785 3.6
7 State Farm 4,748,696 3.5
8 Transamerica 4,570,238 3.4
9 Pacific Life 3,874,563 2.9
10 American International Group (AIG) 3,571,493 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2018

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,547,469 8.2%
2 Lincoln National Corp. 7,467,869 5.8
3 New York Life Insurance Group 7,331,015 5.7
4 Massachusetts Mutual Life Insurance Co. 6,171,213 4.8
5 Prudential Financial Inc. 5,806,118 4.5
6 John Hancock Life Insurance Co. 4,651,894 3.6
7 State Farm Mutual Automobile Insurance 4,593,999 3.6
8 Transamerica 4,567,999 3.6
9 Pacific Life 3,770,584 2.9
10 MetLife Inc. 3,724,165 2.9

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2017

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,488,214 8.2%
2 New York Life Insurance Group 7,416,451 5.8
3 Lincoln Financial Corp. 6,804,963 5.3
4 Prudential Financial Inc. 5,754,809 4.5
5 Massachusetts Mutual Life Insurance Co. 5,741,452 4.5
6 John Hancock Life Insurance Co. 4,593,432 3.6
7 Transamerica 4,491,338 3.5
8 State Farm Mutual Automobile Insurance 4,488,036 3.5
9 MetLife Inc. 3,728,875 2.9
10 Guardian Life Insurance Co. of America 3,415,797 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2016

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,100,910 8.1%
2 New York Life Insurance Group 6,923,144 5.6
3 MetLife Inc. 6,633,270 5.4
4 Lincoln National Corp. 6,205,251 5.0
5 Prudential Financial Inc. 5,362,282 4.3
6 Massachusetts Mutual Life Insurance Co. 5,178,666 4.2
7 John Hancock 4,561,320 3.7
8 State Farm Mutual Automobile Insurance 4,348,491 3.5
9 AEGON 4,331,917 3.5
10 Aflac Inc. 3,321,541 2.7

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2015

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $10,123,987 8.3%
2 New York Life Insurance Group 7,015,574 5.8
3 MetLife Inc. 6,735,071 5.5
4 Lincoln National Corp. 5,949,566 4.9
5 Prudential Financial Inc. 5,081,952 4.2
6 Massachusetts Mutual Life Insurance Co. 4,765,228 3.9
7 Manulife Financial Corp. 4,749,494 3.9
8 State Farm Mutual Automobile Insurance 4,189,927 3.5
9 AEGON 4,145,928 3.4
10 Aflac Inc. 3,481,111 2.9

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.

TOP 10 WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2014

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $9,551,489 8.1%
2 MetLife Inc. 6,863,942 5.8
3 New York Life Insurance Group 6,501,407 5.5
4 Lincoln National Corp. 5,630,181 4.8
5 Manulife Financial Corp. 4,717,567 4.0
6 Prudential Financial Inc. 4,426,981 3.7
7 Massachusetts Mutual Life Insurance Co. 4,362,771 3.7
8 AEGON 4,104,809 3.5
9 State Farm Mutual Automobile Insurance 4,059,521 3.4
10 Aflac Inc. 3,955,899 3.3

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: SNL Financial LC.

TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2013

($000)
Rank Group/company Direct premiums written (1) Market share
1 Northwestern Mutual Life Insurance Co. $9,469,028 8.1%
2 MetLife Inc. 6,743,722 5.7
3 New York Life Insurance Group 6,234,927 5.3
4 Aflac Inc. 5,750,188 4.9
5 Lincoln National Corp. 5,436,152 4.6
6 Manulife Financial Corp. 4,859,644 4.1
7 Prudential Financial Inc. 4,822,805 4.1
8 Massachusetts Mutual Life Insurance Co. 3,988,732 3.4
9 State Farm Mutual Automobile Insurance 3,976,209 3.4
10 AEGON 3,766,265 3.2

(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.

Source: SNL Financial LC.

TOP TEN WRITERS OF INDIVIDUAL LIFE INSURANCE BY DIRECT PREMIUMS WRITTEN, 2010

($000)
Rank Group/company Direct premiums written Market share
1 MetLife Inc. $11,529,741 10.2%
2 Northwestern Mutual Life Insurance Co. 8,542,955 7.5
3 New York Life Insurance Group 6,719,673 5.9
4 Manulife Financial Corp. 5,108,587 4.5
5 Lincoln National Corp. 5,024,163 4.4
6 AEGON NV 4,099,350 3.6
7 Prudential Financial Inc. 3,864,795 3.4
8 Massachusetts Mutual Life Insurance 3,547,826 3.1
9 State Farm Mutual Automobile Insurance 3,541,387 3.1
10 Aflac Inc. 3,333,383 2.9

Source: SNL Financial LC.