Top 10 Writers Of Individual Life Insurance By Direct Premiums Written, 2024
| Rank | Group/company | Direct premiums written (1) | Market share (2) |
|---|---|---|---|
| 1 | Northwestern Mutual Life Insurance Co. | $13,656,926 | 8.8% |
| 2 | New York Life Insurance Group | 9,055,351 | 5.8 |
| 3 | Massachusetts Mutual Life Insurance Co. | 8,606,362 | 5.5 |
| 4 | Prudential Financial Inc. | 7,987,416 | 5.1 |
| 5 | Lincoln National Corp. | 6,319,880 | 4.1 |
| 6 | State Farm | 5,890,142 | 3.8 |
| 7 | Protective | 5,513,666 | 3.5 |
| 8 | Pacific Life | 5,170,275 | 3.3 |
| 9 | John Hancock Life Insurance Co. | 4,937,809 | 3.2 |
| 10 | Transamerica | 4,713,898 | 3.0 |
(1) Before reinsurance transactions. Based on U.S. total, includes territories. Excludes annuities, accident and health, deposit-type contract funds and other considerations.
(2) Based on U.S. total, excluding territories.
Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.